§ 34534 Brand Registration Conflicts

• •If someone already has a brand name, you can't use the same or a similar one.
• •You need written permission from the person who already owns the brand to use it.
• •The department can say no to your brand if it's too close to someone else's.

You want to start a soda company and name it 'Fizzy Cola', but there's already a 'Fizz Cola' registered.

The department can refuse to let you use 'Fizzy Cola' because it's too similar to 'Fizz Cola'. You'd need the owner of 'Fizz Cola' to write a letter saying it's okay.