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HomeFinancial CodeDiv. 20Ch. 5§ 50308 Advertising Rate Disclosure

§ 50308 Advertising Rate Disclosure

Financial Code·California
AI Summary·Official Text·Key Terms·Related Statutes·References
AI SummaryVerified

§ 50308 Advertising Rate Disclosure

Key Takeaways

  • •If a company advertises loan rates or costs, they must be clear and honest about them.
  • •If the advertised rates don't apply to all types of loans they offer, they must say that clearly in the ad.
  • •Following federal Truth in Lending Act rules usually means they're following this law too.

Example

A bank puts up an ad saying 'Loans starting at 5% interest!' but only gives that rate to people with perfect credit.

The bank must clearly say in the ad that the 5% rate is only for some people, not everyone. If they don't, they're breaking the law.

AI-generated — May contain errors. Not legal advice. Always verify source.

Official Source
View on CA.gov

§ 50308 Advertising Rate Disclosure

If any person engaged in the business regulated by this division refers in any advertising to rates of interest, charges, or costs of loans, the commissioner shall require that they are stated fully and clearly in the manner that he or she deems necessary to give adequate information to prospective borrowers. If the rates or costs advertised do not apply to loans of all classes made or negotiated by that person, this fact shall be clearly indicated in the advertisement. Compliance with the requirements of the federal Truth in Lending Act and Regulation Z promulgated thereunder is presumed to satisfy the requirements of this section. (Added by Stats. 1994, Ch. 994, Sec. 7. Effective January 1, 1995. Section operative January 1, 1996, pursuant to Section 50601 (later repealed).)

Last verified: January 23, 2026

Key Terms

complianceregulationcommissionofferlending actinformationadvertisement

Related Statutes

  • § 31322 Licensee Head Office Relocation
  • § 502 Bank Audit Report Requirements
  • § 509 Commissioner Enforcement Authority
  • § 23057 Payday Loan Industry Report
  • § 28130 Licensee Compliance Requirements

References

  • Official text at leginfo.legislature.ca.gov
  • California Legislature. Financial Code. Section 50308.
View Official Source