§ 74833 Winegrape Market Research

• •Market research is about studying how to sell winegrapes and wine products better.
• •It includes looking at things like how people buy wine, what they like, and how to advertise it.
• •The goal is to find ways to sell more wine and wine products.

A winery wants to sell more of its red wine.

They might do market research by asking people what they like about red wine, where they buy it, and what ads they notice. This helps the winery figure out how to sell more wine.