§ 74532 Wine Market Research Definition

• •Market research is about studying how to sell wine and wine products better.
• •It includes looking at how wine is sold, what people like to buy, and how to advertise it.
• •This can involve checking out trends, sales numbers, and ways to promote wine.

A wine company wants to sell more of its new red wine.

They might do market research by asking people what they like about red wine, checking what other companies are doing to sell their wine, and looking at sales numbers to see what works best.